2012 Election: 3 Digital Platforms Poised to Change the Conversation

2012 Election: 3 Digital Platforms Poised to Change the Conversation
While not as sexy as politician elbow jabbing, the race to develop winning political platforms for the 2012 U.S. election cycle is a hot contest among strategists and programmers. Following its win in 2008, Blue State Digital is the shop to beat. The company built the dynamic My.BarackObama.c…

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou
Check out Zoove. Watch out QR. Kunur Patel wrote a nice article about Zoove, a new service that may should make the QR crazies take note. There are two things I love about the service. There’s no app needed and therefore, no need to educate the consumer. Each call delivers a one-to-one, consumer to brand interaction through a voice recording. While not the most innovative thing in the world, it does give marketers a better way to emotionally connect.

Check out Zoove. Watch out QR.

Kunur Patel wrote a nice article about Zoove, a new service that may should make the QR crazies take note. There are two things I love about the service.

  1. There’s no app needed and therefore, no need to educate the consumer.
  2. Each call delivers a one-to-one, consumer to brand interaction through a voice recording. While not the most innovative thing in the world, it does give marketers a better way to emotionally connect.

MacRumors.com - Who’s suing who in the mobile industry (taken from Guardian.co.uk)

MacRumors.com - Who’s suing who in the mobile industry (taken from Guardian.co.uk)

It’s not as if our lives are divided simply into light and dark. There’s a shadowy middle ground. Recognizing and understanding the shadows is what a healthy intelligence does.
Haruki Murakami, After Dark (via distantheartbeats)

distantheartbeats

The WWF is at it again, thanks to the creativity at Leo Burnett, Moscow. Nice use of augmented reality. 

Kudos to those behind this marketing campaign for The Last Exorcism. They’ve figured out how to exploit Chatroulette to sell their product. I love it. They’re be the recognized as the first of what I’m sure will be many more attempts to use this platform.

THE NEW YORKER: iPad Demo

Here’s an incredibly ridiculous approach to showing off your iPad App. Thank you New Yorker for not taking yourselves too seriously.

The Consumerist is once again looking for our input on the worst ads of 2010. I’ve taken a look at the list and I’m a bit disappointed. I’m not sure if it’s the list full of pure vanilla, obvious choices, or the lack of really bad ads agencies are putting out these days. Damn conservative culture!

For me, the Quizno’s Kittens take first prize.

You can vote here:

http://consumerist.com/2010/09/vote-here-for-worst-ad-in-america-2010.html

See other ads here:

http://www.fastcompany.com/1691071/the-worst-ads-of-2011

We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us.
Joseph Campbell
[Flash 10 is required to watch video]

Cannes Reaction - IQ Font - A great idea.

Cannes Reaction - Best of Print/ Display/ Billboard

If you doubt yourself, then indeed you stand on shaky ground.
Henrick Ibsen
[Flash 10 is required to watch video]

Cannes Reaction - Post Shredded Wheat, Putting the “No” in Innovation. An excellent example of a stale brand creating content for the Web. It works.

Too bad they seem to have abandoned this approach. The videos appear to be removed from their site…

http://thepalaceoflight.com/

http://adweek.blogs.com/adfreak/2009/05/post-shredded-wheat-is-not-fond-of-progress.html

Check out the worlds largest off-shore wind farm…